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Unwrap the magic of the season with our must-have holiday IT items! Modern Day Wife, the ultimate IT membership across the US and Canada, is a vibrant, ever-growing community dedicated to inspiring today’s modern woman—every single day.

This holiday season, we’re bringing the hottest brands straight to you with our exclusive “Modern Holiday” Edit Box. Each handpicked item is designed to help you celebrate in style and indulge in some well-deserved holiday cheer. Treat yourself—you’ve earned it!

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High Performance Energy in a Bottle

A generational breakthrough in energy science, Ketone-IQ is the result of extensive research, development, and clinical testing done in partnership with the US Government. Vetted by doctors, elite athletes, and nutrition experts, Ketone-IQ delivers a one-of-a-kind boost in clean energy.

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Confidence Contour Stick

Without the pain, permanence, or price of plastic surgery, body bronzer contouring has allowed countless makeup artists and models to emphasize their favorite things about their bodies and minimize their not-so-favorite parts. Now, we're making that same confidence accessible to everyone.

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Butter Glow Bronzing Serum

Achieve the ultimate sun-kissed complexion in just a few drops! This multi-tasking, skin-loving, non-greasy serum effortlessly adds a touch of warmth and color.Infused with illuminating minerals to impart subtle radiance and our proprietary Butter Blend, this formula melts into skin like butter while providing a natural-looking glow.

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Base Paste Illuminating Primer

Our radiant putty primer creates a smooth, flawless canvas for makeup, then locks it in place for hours. And because Base Paste is packed with barrier-strengthening ceramides and a sunflower antioxidant complex, you'll keep glowing long after your makeup comes off. Packaged in a jar made from 100% previously recycled plastic.

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Timeless Hydration Moisturizer

Timeless Hydration melts into the skin for instantly visible replenishment. Nature's finest hydrators - Rosehip, Meadowfoam, Squalene, Tamanu, and Red Seaweed extract combined with naturally derived Hyaluronic Acid, Vitamin C and Vitamin E to lavish your skin with unparalleled hydration.

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Hydrating Booster

Hydrate your way to a smoother and more radiant complexion. CLINICALLY PROVEN TO: Soothe dry and dehydrated skin, Deliver hydration to various depths of the skin using three molecular weights of hyaluronic acid, Repair and calm inflamed or irritated skin, Retain moisture content with Vitamin B5, Improve skin health, suppleness and smoothness.

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Gift Card

At our core, we aim to raise the esteem of women, empower them to shed their armor, embrace their bodies, and unleash their true selves. With unapologetic confidence and brilliance.

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Royal Red Nail Polish

Exclusively Formulated to the highest industry standards, JESSICA polish stays on. Rich and smooth, with an extraordinary depth of colour. All JESSICA colour is 7-Free: No Formaldehyde, Formaldehyde Resin, Toluene, DBP, Camphor, Xylene or Ethyl Tosylamide

*Canada Only

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Hungry Buddha Bars

Enjoy Deliciously Clean™ bars to keep you full and satisfied all day. All of our products are Non-GMO project verified, Vegan Certified, Gluten Free and made without anything artificial. We believe food just tastes better, and is better for you, without all the weird artificial stuff. So all of our snacks and beverages are made with no artificial sweeteners, flavours or colours.

*Canada Only

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Beauty Bar Rosemary Mint

Use it in your morning shower to evoke memories of beautiful shores of Mediterranean basking in the sun with gentle breezes spreading the scent of rosemary and wild mint bushes growing nearby. Both Mediterranean Rosemary and Peppermint essential oils have stimulating, stress/tension-reducing, and invigorating properties.

*Canada Only

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Liminal Resilience Face Oil

Transform your skincare ritual with this powerful, Poppy-infused blend of active botanicals that nourish and support a healthy-looking glow. A 100% natural-origin Face Oil that offers the skin defending benefits of Papaver Rhoeas Extract, clinically validated to support mature skin. Enriched with two forms of Vitamin E, Marula Oil and aromatic Essential Oils, just a few drops of this top-rated face oil and anti-oxidant elixir will leave your skin with a long-lasting luminous glow.

*Canada Only

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Sustain Vegan Lipstick

Meet Sustain, lipstick with a purpose. Created to honour Indigenous traditions. An ultra-pigmented yet buildable vegan lipstick, with a perfect blend of moisturizing shea butter, cushions your lips with rich, creamy, velvety, and stunning colours.

*Canada Only

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Ageless Eye Cream

What? Anti-aging eye cream Why? Moisturizing and brightening, this powerful cream promotes repair while lightening dark circles as you sleep.

*Canada Only

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Endless Silky Eye Pen in Black Cocoa

Waterproof, super-long-wear, no-smudge, no-budge eye liners. They glide on like seamless silk, and in a single sweep motion create a flawless, solid jewel-toned line. No retouching required all day - or night!

*Canada Only

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Gift Card

Shopping for someone else but not sure what to give them? Give them the gift of choice with a deniseboutiques gift card. Gift cards are delivered by email and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees.

*Canada Only

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Superfood Red Radish Tint

This is our famous glossy Nipple Balm in heels. Elevated from do-it-all balm to luxe beauty gloss. Tinted with our unique superfood Red Radish pigment, this gorgeously nourishing red gloss is infused with a 100% natural pigment bursting with skin-protecting antioxidants. Sexier lips. A face brightening flush.
Just radishing darling.

*Canada Only

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Pro-Collagen Cleansing Balm

Elemis Pro-Collagen Cleansing Balm is a 3-in-1 multi-functional hydrating balm that effectively removes makeup as a cleansing oil; nourishes the skin as balm; and hydrates as a cleansing milk. A mineral oil-free formula also infuses a unique blend of 9 essential oils including Chamomile, Lavender and Eucalptus to give the skin the ultimate pampering experience it deserves. Skin feels nourished, soft and glowing.Just radishing darling.

*US Only

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Bright Idea Serum

This super serum brightens skin, boosts elasticity and protects from free radical damage for next-level glowing results. Smooth on skin 2x daily for maximum brightening benefits -Powered by clinical-grade vitamin C plus a patented tri-peptide -Reduces the look of dark spots in 28 days -Boosts Elasticity -Layers perfectly under moisturizer and makeup -Non-comedogenic (won't clog pores) -CLEAN, CRUELTY-FREE & VEGAN

*US Only

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Baked Blush-n-Brighten Marbleized Blush

Why You'll Love It: Creamy Texture, Weightless Feel, Self-Adjusting Pigments, Antioxidant Enriched, Award-Winning, Handmade in Italy

*US Only

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Correcting Retinol Serum

Unveil youthful radiance with the fusion of Retinol, Hyaluronic Acid, and Ashwagandha to form our exclusive HA+ Complex. This powerful combination boosts skin firmness, enhances tone, and diminishes fine lines while delivering a smoothing, plumping effect. Fortified with adaptogens and botanicals to protect against environmental stress.

*US Only

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Rosewater Flushable Wipes 

What it is: Hypoallergenic flushable wipes made with plant-based fibers, available in 4 scents
Perfect for: Who wants to finish up their bathroom ritual with what feels like sandpaper? Great for any time of the day, that time of the month, noon and night, 365 days out of the year. Let your behind feel divine. Your favorite wipes for all things

*US Only

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Women's Empowerment Sticker Book

Celebrate the leading ladies of your life, even if that means yourself! Make herstory with our colorful affirmations, illustrations, washi tape, and other functional planner stickers.

*US Only

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Drinkware Charm

Add a touch of festive elegance to your holiday gatherings with this charming Christmas-themed drinkware charm. Handcrafted with a soft pastel pink silicone band and a sleek stainless steel pin clasp, it features a delicate matching snowflake on a silver stainless steel bail, making it perfect for personalizing wine glasses, coffee mugs, or tumblers.

*US Only

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Retinol Cream

Wake up to the skin of your dreams. The 0.15% retinol in Night Shift is encapsulated in a lipid sphere, which helps it penetrate deeply to stimulate collagen production. We added in powerful skin-soothers like ceramides, panthenol, and centella asiatica to keep your skin calm and happy.

*US Only

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Confidence Contour Stick

Butter Glow Bronzing Serum

Ketone-IQ Shots

Base Paste Illuminating Primer

Timeless Hydration Moisturizer

Hydrating Booster

Gift Card

Marine Cream SPF30

Night Shift

Drinkware Charm

Sticker Book

Rosewater Flushable Wipes

Correcting Retinol Serum

Baked Blush-n-Brighten Marbleized Blush in Pink Buttercream

Bright Idea Serum

$79 USD 

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Confidence Contour Stick

Butter Glow Bronzing Serum

Ketone-IQ Shots

Base Paste Illuminating Primer

Timeless Hydration Moisturizer

Hydrating Booster

Gift Card

Hungry Buddha Bars

Beauty Bar Rosemary Mint

Liminal Resilience Face Oil

Sustain Vegan Lipstick

Ageless Eye Cream

Royal Red Nail Polish

Endless Silky Eye Pen in Black

Cocoa Gift Card Superfood

Red Radish Tint

$79 cAD