Growing Your Social Media Following
Ever heard of the phrase “consistency is key”? It has never rang more true than when it comes to social media. If you are in the hopes of gaining some more followers and growing that audience, the key here really is to post as often as you can.
I think Instagram is the end-all be-all of social media posting and thankfully, they offer so many different ways in which you can interact with your followers. Besides the old-fashioned posting of a photo, they offer videos, live videos, stories, and most recently, reels. IGTV is also a great way to interact with the audience who already follows you while also casting a wider net to more people.
I know hashtags can be a little annoying sometimes, especially if we overuse them, but studying the relevant hashtags are also going to help you gain momentum. You want to interact with your audience and there are many more ways in which you can succeed.
Collaborating is going to be a major component of gaining more attention. However, you want to be realistic when deciding who it is you are going to reach out to and collaborate with. If you are a smaller account, then you most likely would want to stick with a similar sized account instead of aiming for the blue and black check-marked accounts.
You also want to make your content diverse, inclusive, and accessible. Many people tend to watch videos with no sound, for example, so by adding subtitles, you could definitely gain more interaction from users. Humanizing your account is also a great way to be more accessible. This means taking a stand on important issues and voicing your opinions. Obviously, we want to do this in a respectful manner but it is oh so important.
These are just a couple of tips on how to grow your social media following, but I am sure there are plenty of other successful ways as well. Happy posting!